Rotary International digital performance reports

Task: Social Media Performance Report and Data Analysis

Role: Digital Strategist

Software used: Hootsuite, Brandwatch, native platforms' analytics tools, and Panoramiq Insights 

Agency: Lipman Hearne 

Status: Completed 

 

Rotary International is a nonprofit organization that brings together leaders to exchange ideas and take action to help empower youth, enhance health, promote peace, and eradicate polio.

 

In 2019 I was contracted by Lipman Hearne, a nonprofit marketing agency to do multiple digital performance reports analyzing Rotary International's social media channels.  The reports included critical performance data about the nonprofit's digital presence on Facebook, Instagram, Twitter, and LinkedIn, along with strategies and tactics to improve performance for Q1 2020. The results of my findings informed the organization's social media, content, and paid advertising decisions for 2020. 

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Due to copyright restrictions, I am not at liberty to share deliverables or other performance data. For more information please contact Lipman Hearne.