Haley House started in 1966, when Kate and John McKenna rented a basement apartment in Boston's South End and started taking in men and women they found sleeping on the streets. By 1980, what started as a simple act of kindness had turned into a full-service soup kitchen, live-in community, and coffee shop run by likeminded volunteers who were moved to action by the social, racial and economic injustice they witnessed. 

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In 2016, Haley House celebrated its 50th anniversary. To celebrate their golden year, and as part of a Creative Marketing project, Suleidys set out to create a story board and marketing campaign that would elevate the organization and promote their services, all while gathering funds for the much needed homeless community in the poorest parts of Boston. 

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The video is forecasted to be produced and showcased by local TV channels, and a radio version would be broadcasted by university radios such as Emerson College, NorthEastern University and Boston University. A GoFundMe campaign would accompany it, with a goal set to be $50,000 by Summer of 2019.